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Ferko's Fine Jewellery

Project type

Brand Identity

Date

2025

Location

New York City

Ferkos Fine is a contemporary fine jewelry line built around lab-grown diamonds and the idea of “Everyday Statements” – pieces that are luxurious enough to feel special, yet understated enough to wear from morning to midnight.

This project focused on defining a clear, distinctive brand identity that positions Ferkos Fine away from both traditional, heritage-heavy jewelry houses and fast-fashion accessories. The visual world is intentionally clean and modern, with sharp typographic contrasts and a calm, confident color palette that lets the diamonds and metal surfaces take center stage. The logo and monogram were designed to work seamlessly across very small scales (clasps, tags, packaging details) and large formats (campaign visuals, digital storefront, out-of-home).

The identity was applied across key touchpoints including packaging, digital assets, social media templates and launch campaign materials. Altogether, the system gives Ferkos Fine a recognizable, coherent presence that can scale with new collections and campaigns while staying anchored in its core promise: high-quality, lab-grown diamonds designed to be worn, not stored.

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